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FashionCapital
Category : Fashion
Article Post Date: Tuesday 30.03.2010

FashionCapital aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Established in 2001 FashionCapital has a wealth of expertise to provide all users a unique insight into the fashion industry. A dedicated team of experts are here to support you and your business at every stage of its development.

FashionCapital combined with Fashion Enter in September 2006 to ensure a full offer of complete business support is now available. Fashion Enter has a network of boutiques, the fashion event Profile, an agency Representing, PR Dispensary Service and allows members to have on going mentoring and business advice sessions. The amalgamation of the two businesses has provided one of the most powerful forces in fashion today.

FashionCapital: The Content - Hanging it all together

The old adage “never judge a book by its cover” is never as pertinent as with FashionCapital. The site has already received three upgrades on design and navigation however its overwhelming success is the right, relevant, up-to-date and well researched content to back it up. FashionCapital also provides a unique answering service where experts from the industry are called upon to answer any specific queries you may have.

"Who's who" is a document with contact details and titles of everyone at FashionCapital. This will enable you to contact the correct person depending what information or support you would like. FashionCapital has grown incredibly and as the company continues to expand it is important to know exactly who does what.

Some of the key areas currently on FashionCapital are:

News - Relevant news and editorial stories for the industry updated on a daily basis. Useful contacts, Business Events Bulletins and Diary along with the very latest industry Press Releases and profiles. We also send out a weekly newswire each Wednesday registered members.

Trends - The latest show reviews, trend forecasting reports and mood boards for future seasons

The Knowledge Bank – The fashion universe. Fashion is an eclectic mix of many factors but with our new Fashion Universe section you will be able to review how all the elements of fashion combine and work together. This section of the site is a new area and work is commencing on this section daily. This combines the previous Business Section on FashionCapital which covers all the key skills you need to run a thriving company including features on funding/grants, marketing, retail advice, design, Business Support Organisations and much, much more.

Suppliers – Find the right production unit for you by reviewing the Manufacturer’s Online Showroom. This is the only site in the UK that has a dedicated showroom that shows the production capacity availability of UK production units. There is also an online Directory to help your sourcing.

Multimedia Gallery - Get inspired with our wide range of images and videos in the multimedia gallery. Sections include fashion from around the world, exhibitions, textiles, fashion through the ages and more. Our video section includes catwalk shows and exclusive interviews.

Community – Our Discussion Forums are always very active as is the Who's Who directory. The Discussion Forums are the ideal place to ask questions, network, search for the perfect job, talk about aspects of the Fashion Industry that affect you, or to pass on valuable knowledge that you have gained. The Who's Who directory let's you meet other FashionCapital members and find out about them and their business.

Learning - The Learning zone is here to support and advise those of you who want to establish a career in the fashion industry, whether at school, post-graduate or graduate level. There is information on the finest courses from UK HE/FE colleges and universities; information on placements and career advice; and an exclusive look at new learning models such as Getting It Right First Time.

Boutique – On the FC Boutique you can purchase garments from some of the newest up and coming designers and retailers. This is currently being redeveloped in a consumer facing format and will have its own dedicated web address. This e-trading site has been developed to offer designers a cost effective website that will benefit from the extensive traffic received on FashionCapital. The annual cost for this website is £150 plus VAT per annum.

The site is constantly being developed and improved and recently, due to popular demand, we have added the new Manufacturer's Online Showroom - a first in the UK. Plus in the near future we will also be implementing further design changes and interactive elements to the site.

March 2005

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