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FTF 2014 - BFF? Brand Partnerships: How Does It Really Work?

Friday 14.11.2014 16:00

Venue : The Apple Store, Regent Street, London W1

Category : music workshop

Description

4pm – 5.30pm
Enterprise - Brand Partnerships - moderated by Chris Cooke of CMU/Unlimited Media with Anthony Ackenhoff (Founder and CEO, Frukt), Theo Gupta (Music Marketing Partnerships, Nokia) and Daniel Mathieson (Head of Experiential Marketing and Partnerships, Barclaycard).
Hear expert perspectives and gain insight on music in endorsements, sponsorship, brand collaborations and product placement.

  • Strategic marketing partnerships.
  • Endorsements – what are the mutual benefits?
  • Premium deals.
  • Case studies.


All events are free but please register your interest in attending.

Line Up:

Aislinn Fairbanks

I'm Aislinn Fairbanks and I'm the CEO and Director of Fairbanks Endorsements LTD

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Chris Cooke

CHRIS COOKE is an editor, journalist and media entrepreneur.

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Dom Hodge

As Managing Partner of the London office of Frukt, Dom oversees the planning and creative disciplines in the agency

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Marc Robinson

Marc Robinson is the Managing Director of Globe, Universal Music UK’s commercial and creative partnership division.

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Theo Gupta

Theo Gupta, has an international career spanning 18 years in artist/brand partnerships, sponsorship and music and telco marketing.

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